Suddenly, everything has changed

How can brands remain authentic while adapting to a world we’ve never seen before?
We design modular branding systems using our 70/20/10 strategic framework to build on what matters, create new relevance and make room for what’s next.
Learn more
How can brands remain authentic while adapting to a world we’ve never seen before?
We design modular branding systems using our 70/20/10 strategic framework to build on what matters, create new relevance and make room for what’s next.
Learn more

Clients

Clients

Clients

Founded by David Butler and Stefán Kjartansson, SoWhat brings together decades of experience building brands, products, and experiences.