Challenge:
Vísir is an Icelandic news and media publisher with over 10M active readers around the world.

The brief was simple yet complex at the same time — rebrand its primary publication to not only differentiate in its native country but help position the brand as a major force in the $600B global news industry.

Solution:
The team created a brand system that not only captured the company’s essence and history but also its vision, creating a bold identity to drive future growth.  

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