Very—
Rebranding web3
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Challenge:
Spartan was founded in 2011 and had quickly scaled to develop over 250 new product launches partnering with a very diverse group of brands including HP, Clear and the United Nations. But it had outgrown its testosterone-fueled name and brand image – longing for a brand that could build equity over time with a more relevant brand image.
And that was the brief – to rebrand the startup from the ground up with a new name and new brand identity system.
Spartan was founded in 2011 and had quickly scaled to develop over 250 new product launches partnering with a very diverse group of brands including HP, Clear and the United Nations. But it had outgrown its testosterone-fueled name and brand image – longing for a brand that could build equity over time with a more relevant brand image.
And that was the brief – to rebrand the startup from the ground up with a new name and new brand identity system.
Custom typeface
Conceptual website reinforces innovation
Employee merch served as a symbol of Very’s commitment to a new name and identity.
Team:
Creative & art director: Stefán Kjartansson
Design: Farbod Kokabi
Type design: Michael Cina
Brand strategy & naming: Kenny Ferguson.
See more of the work ︎︎︎
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