Hyperallergic—
Branding the ‘infectiously ill-tempered’
Challenge:
Hyperallergic is a Brooklyn-based arts publication. Hyperallergic wanted to disrupt the art critic industry with a new approach. But it had a problem. Its identity was ho hum.
The brief was to create a brand identity as cutting edge as they were.
Solution:
Hyperallergic’s primary channel of communication is its website and podcast. SoWhat’s approach gave them an identity that was able to flex to it’s different needs–from digital to voice driven media – while also giving them the ability to build equity over time.
Today the brand has over 1M active users.
Team:
Art Director & designer: Peter Rentz
Identity designer Stefan Kjartansson
Hyperallergic is a Brooklyn-based arts publication. Hyperallergic wanted to disrupt the art critic industry with a new approach. But it had a problem. Its identity was ho hum.
The brief was to create a brand identity as cutting edge as they were.
Solution:
Hyperallergic’s primary channel of communication is its website and podcast. SoWhat’s approach gave them an identity that was able to flex to it’s different needs–from digital to voice driven media – while also giving them the ability to build equity over time.
Today the brand has over 1M active users.
Team:
Art Director & designer: Peter Rentz
Identity designer Stefan Kjartansson
Before ... after ... 
Application
Website
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