Challenge:
fusionbrands was founded in 2006. The company has grown to over a dozen houseware categories. The company was founded on one idea – unconventional simplicity – designing products to make it easier for people to cook, entertain and store food.

But the company struggled to differentiate its brand from competitors, create a clear story, and build its business.

The brief was to develop a branding system that could primarily be used to create packaging across its many categories creating a unique and differentiated brand identity.

Fusionbrands logo

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fusionbrands naming and brand system

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Packaging system

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Solution:
Given the diversity of its product portfolio, the company needed a system that could build equity in its core assets but also give it the flexibility it needed to create relevance and differentiation against much bigger brands.

Since the brand’s redesign, fusionbrands has experienced double digit growth year over year for the last 5 years with over 75M in global sales.

Creative Direction & design: Stefan Kjartansson Creative Direction & photography: Kevin Byrd Design: Farbod Kokabi

Website and brand message