The Coca-Cola Company
—Designing digital scale
The digital system comprises flexible components and modules that can be assembled, much like building blocks in a Lego setChallenge:
Coca-Cola needed to create digital guidelines for their billion dollar brands. It required a simple, yet powerful, online platform to unify their brand sites across all global markets. Each market was spending 80% on tech development and 20% on building the brand.
We flipped those numbers.
Coca-Cola needed to create digital guidelines for their billion dollar brands. It required a simple, yet powerful, online platform to unify their brand sites across all global markets. Each market was spending 80% on tech development and 20% on building the brand.
We flipped those numbers.
The flexible yet firm system extended to all of Coca-Cola’s billion dollar brands — in over 200 countriesThe first prototype showing the Coca-Cola product
Solution:
We devised an ultra-flexible system built on functional components to showcase content, allow ease of use, and speed site production. To unify global markets, we named and branded the platform Coca-Cola Go!
The Go! system is built on a toolkit comprised of recommended templates, core design elements as well as web code. These allow each market to harness the power of the Coke brand, customizing what’s important to the market, while maintaining site consistency around the globe.
We devised an ultra-flexible system built on functional components to showcase content, allow ease of use, and speed site production. To unify global markets, we named and branded the platform Coca-Cola Go!
The Go! system is built on a toolkit comprised of recommended templates, core design elements as well as web code. These allow each market to harness the power of the Coke brand, customizing what’s important to the market, while maintaining site consistency around the globe.
An initial blueprint illustrates the responsiveness of the system components 
The initiative was named and branded "GO!" to symbolize the global oneness of the Coca-Cola Company's brands
Team:
Creative director: Stefán Kjartansson
Strategy & UX: Dave Rickett
Design: Mariel Harding
Development: Nate Steiner
See more of the work ︎︎︎
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