Challenge:
Bat, bat Soda is a beverage startup offering easy pick-up naturally caffeinated line of sodas. It was founded in 2019 by coffee veteran Danielle Glasky.

The company needed an identity and packaging that would capture their unique vision, based on cult and campy horror movies.

The fixed brand identity

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Solution:
We designed a catchy core identity in addition to a brand system that could build equity in its core assets but also give it the flexibility it needed to create relevance and differentiation in an increasingly crowded coffee space.

Social media